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Mainstream Protestantism is in a statistical decline in the United States.
Social Change
Significant alterations over time in behavior patterns, cultural values and norms, and societal structures.
Business Value
The importance or worth that a company or project brings to stakeholders, including financial profitability, brand reputation, and customer satisfaction.
Key Message
A core piece of information or value proposition that an organization seeks to communicate to its audience.
Target Audience
A specific group of people identified as the intended recipients of a message, campaign, or product, characterized by demographics, interests, or behaviors.
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