Marketing Segmentation Focuses on Which Variable

question 73

Multiple Choice

Marketing segmentation focuses on which variable?

• A) characteristics that differentiate consumers
• B) market share
• C) cyclographic
• D) profitability

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Definitions:

Sensory Information

Data that is collected by the senses (sight, smell, touch, taste, and hearing) and sent to the brain for processing, interpretation, and response.

External World

Everything that exists outside the mind, including physical objects, events, and other people, as perceived through the senses.

Information Processing Model

A cognitive approach that compares human thinking to computer processing, emphasizing the way information is encoded, stored, and retrieved.

Encoding

The process by which information is transformed into a form that can be stored in memory.