Which of the Following Statements About Traditional Marketing Is Not

question 4

Multiple Choice

Which of the following statements about traditional marketing is not True?

• A) In traditional marketing, marketing is seen as an objective, dispassionate science.
• B) In terms of risk perspective, traditional marketers seek risk minimization.
• C) In traditional marketing, customers are viewed as sources of intelligence and feedback.
• D) In traditional marketing, the role of a marketer is that of internal and external change agent.

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Definitions:

Cash Dividends

Payments made by a corporation out of its earnings to its shareholders, usually in the form of cash.

Stock Dividends

A payment made to shareholders in the form of additional shares, rather than cash.

Stockholders' Equity

Funds owned by the shareholders of a company, calculated as the company's total assets minus its total liabilities, representing ownership interest in the company.

Common Stock

A type of equity security that represents ownership in a corporation, giving holders voting rights and a share in the company’s profits via dividends.