Market Segmentation Is

question 58

Multiple Choice

Market segmentation is

• A)the process of categorizing products into different segments.
• B)the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest.
• C)the process of segmenting the sales force.
• D)heavily psychographic in nature.

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Definitions:

Surgical Equipment

Medical tools and devices that are specifically designed and used for performing surgical procedures.

Decider

The buying center participant who ultimately determines any part of or the entire buying decision—whether to buy, what to buy, how to buy, or where to buy.

Custom Drawer Liners

Specifically designed and manufactured liners for drawers that can be customized to fit various sizes and styles, often used to protect the drawer's surface or to add an aesthetic appeal.

Buying Decisions

The process by which a consumer identifies a need, gathers information, evaluates choices, and makes a purchase.