Marketing Segmentation Focuses on Which Variable

question 73

Multiple Choice

Marketing segmentation focuses on which variable?

• A) characteristics that differentiate consumers
• B) market share
• C) cyclographic
• D) profitability

---

Definitions:

Core

The central or most important part of something, often referring to the center of the Earth or the main part of an organization.

Existence Values

The value that people place on knowing that a particular natural environment, species, or cultural heritage exists, even if they will never experience it directly.

Instrumental Value

The value attributed to something for its usefulness in achieving a desired end or purpose, rather than for its inherent qualities.

Greenhouse Effect

A natural process where certain gases in a planet's atmosphere trap heat, keeping the planet warmer than it would be otherwise.