Marketing Segmentation Focuses on Which Variable

question 73

Multiple Choice

Marketing segmentation focuses on which variable?

• A) characteristics that differentiate consumers
• B) market share
• C) cyclographic
• D) profitability

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Definitions:

Antecedent

Anything that occurs before a behavior that may trigger or cause a certain behavior to occur, often used in the analysis of behavior patterns.

Consequence

The result or effect of an action or condition, often seen in terms of how it affects an earlier event.

Enhancement

Refers to the improvement or intensification of qualities, performance, or characteristics, often through the use of technological, chemical, or psychological means.

Correlation

A numerical indicator showing how much two or more variables move in relation to each other.