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One thing that should be included in the business description is
Motives
Internal drives or reasons that trigger and direct human behavior towards specific goals.
Ego
The ego is one of the three components of the personality in Freud's psychoanalytic theory, acting as the mediator between the id's desires, the superego's moral standards, and reality.
Cardinal Trait
A dominant characteristic that defines a person's behavior and attitudes, often shaping their entire personality.
Central
Being in the middle or at the core of something, often used to emphasize the importance or pivotal role of a concept or object.
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