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In the opening story, what is the overall lesson about Riverview High School?
Ultimate Consumer
The end user of a product who purchases it for personal, family, or household use, as opposed to purchasing it for resale or for creating another product.
Industrial Buyer
An individual or organization that purchases goods or services for use in the production of other products or for resale.
Consumer Products
Goods that are purchased by individuals for personal use rather than for manufacturing or resale.
Shopping Effort
The amount of time and energy consumers expend to complete a purchase, including research, comparison, and decision-making processes.
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