Which of the Following Is NOT a Document Intended to Recommend

question 39

Multiple Choice

Which of the following is NOT a document intended to recommend future action (though it may recommend follow-up in the Next Step section) ?

• A) internal proposal
• B) investigative report
• C) feasibility study
• D) inspection report

Recognize the steps involved in the planning phase of the strategic marketing process.

Identify the elements of the marketing mix and their role in marketing strategy.

Understand market segmentation and the concept of customer value proposition.

Identify strengths, weaknesses, opportunities, and threats in different business scenarios.

---

Definitions:

Accounts Receivables

Assets of a business representing money owed by customers for goods or services that have been delivered but not yet paid for.

Use of Funds

An explanation of how money will be spent, typically within a business or project framework.

Return on Equity

A measure of a company's profitability by revealing how much profit a company generates with the money shareholders have invested.

Return on Assets

A profitability ratio that indicates how efficiently a company is using its assets to generate earnings.