Examlex
-This map shows why the Cuban missile crisis nearly led to war between the US and the Soviet Union
Product Life Cycle
The product life cycle is the progression of a product through different stages from introduction to growth, maturity, and decline.
Marketers
Professionals or companies involved in promoting, selling, and distributing a product or service to consumers.
Kano's Model
Kano's Model is a theory for product development and customer satisfaction that classifies customer preferences into five categories: Must-be, One-dimensional, Attractive, Indifferent, and Reverse, to prioritize features.
Customer Satisfaction
The measure of how well a company's products or services meet or exceed customer expectations.
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