Kennedy's Basic Problem in the Fight to Win the 1960

question 12

Multiple Choice

Kennedy's basic problem in the fight to win the 1960 Democratic presidential nomination was

• A) His weak record on race
• B) His weak anticommunist stance
• C) His weak liberal credentials
• D) His socialist platform

---

Definitions:

Transaction Selling

A sales approach focused on completing individual sales or transactions without necessarily building long-term customer relationships.

Customer Satisfaction

Customer satisfaction is a measure of how well a product or service meets or exceeds the expectations of the customer.

Relationship Selling

A sales approach focusing on building long-term relationships with customers rather than on one-time transactions.

Consultative Selling

A sales approach focusing on building a relationship with the customer, understanding their needs, and offering solutions that meet those needs.