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What are the five characteristics of good data?
Explicit Costs
These are direct, out-of-pocket payments for expenses incurred by a business, such as wages, rent, and materials.
Opportunity Costs
The cost of foregoing the next best alternative when a decision is made to pursue a particular action.
Total Revenues
The total amount of money received by a company from its sales of goods or services, before any expenses are subtracted.
Entrepreneur's Talent
The unique set of skills, insights, and intuitions possessed by an entrepreneur that contributes to the successful establishment and growth of a business.
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