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Mikhail Gorbachev took over the Soviet Union in 1985, determined to
Direct Selling
Direct selling is a retail channel that involves personal sales of products or services directly to consumers, often in their homes or at work, bypassing traditional retail locations.
Customer Journey Map
A visual or graphic representation that outlines all the interactions a customer has with a business throughout their purchasing process.
Interactive Experiences
Engaging activities or interfaces that allow for two-way communication or interaction between the user and the system.
Customer Engagement
The process of actively building, nurturing, and managing relationships with customers, typically involving communication and interaction through various channels.
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