FunText Is a Company That Owns an App Used for Text

question 16

Multiple Choice

FunText is a company that owns an app used for text messaging. It recently offered a membership extension of six months without any additional charges to its existing customers who had registered for a three-year membership. By doing this, which competitive strategy did FunText implement?

• A) creation of a new service
• B) product differentiation
• C) locking in customers
• D) locking in suppliers

---

Definitions:

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences through experience, study, or teaching.

Components

Fundamental parts or elements that make up a larger system or whole.

Existential Process

A concept related to existential psychology focusing on individuals' navigation and meaning-making in existence, including facing existential dilemmas or crises.

Behavior Potential

The likelihood that a specific behavior will occur in a given situation, determined by motivation, past reinforcement, and current stimuli.