I-Scream-4 Ice Cream Recently Faced Competition Against Their Flagship Brand

question 14

Multiple Choice

I-scream-4 Ice Cream recently faced competition against their flagship brand of "Orange peel ice cream." The competitor made significant in-roads into this market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 implementing?

• A) cost leadership
• B) product differentiation
• C) cost differentiation in the segment
• D) service focus

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Definitions:

Administration Expenses

Expenses that relate to the overall management and operations of a business, such as salaries of executive personnel, legal and professional fees.

Square Footage

The area measurement of a space, typically used in real estate to describe the size of a building or room, measured in square feet.

Administrative Cost

Expenses related to the general management and administration of a business, as opposed to production, marketing, or direct operations costs.

Administrative Costs

Expenses related to the general operation of a business that are not directly tied to a specific project or product.