FunText Is a Company That Owns an App Used for Text

question 16

Multiple Choice

FunText is a company that owns an app used for text messaging. It recently offered a membership extension of six months without any additional charges to its existing customers who had registered for a three-year membership. By doing this, which competitive strategy did FunText implement?

• A) creation of a new service
• B) product differentiation
• C) locking in customers
• D) locking in suppliers

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Definitions:

Cervical

Relating to the cervix or neck, especially the cervix of the uterus in the context of health.

Basal Ganglia

A group of nuclei in the brain involved in control of voluntary motor movements, procedural learning, routine behaviors or habits, and emotion.

Caudate Nucleus

A brain structure within the basal ganglia involved in various functions including learning, memory, and voluntary movement control.

Putamen

A structure located within the basal ganglia that is involved in regulating movements and influencing various types of learning.