What Are the Four Phases of the Customer Life Cycle

question 28

Essay

What are the four phases of the customer life cycle? Briefly describe each phase.

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Definitions:

Treat

Something that gives pleasure or enjoyment, often used as a reward or part of a celebration.

Variable-ratio Schedule

A reinforcement schedule in which a response is reinforced after an unpredictable number of responses, making it very resistant to extinction.

Shots

In medical terms, it refers to injections administered using a syringe.

Baskets

Containers typically made from interwoven materials like straw, wicker, or plastic used for carrying or storing items.