Explain the Concept of RFM Analysis

question 89

Essay

Explain the concept of RFM analysis.

---

Definitions:

Monotonic Increasing Function

A mathematical function that either never decreases or strictly increases, ensuring that as the input increases, the output does not decrease.

Risk

The potential for losing something of value, which can be physical, emotional, financial, or reputational.

Natural Log

A logarithm to the base e, where e is an irrational and transcendental constant approximately equal to 2.71828.

Expected Value

A calculated average of all possible values for a random variable, weighted by their respective probabilities.