Cognitive Scripts Are ________ Behavioral Patterns for Certain Situations That

question 55

Multiple Choice

Cognitive scripts are ________ behavioral patterns for certain situations that are ________ to change.

• A) available; relatively easy
• B) persistent; resistant
• C) innate; impossible
• D) aggressive; relatively easy

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Definitions:

Electronically Generated

Pertaining to data or content produced through electronic means, often involving computers or digital processes.

Marketing Research

The systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

Secondary Data

Secondary data refers to information that has been collected previously by someone else for a different purpose but can be utilized for a new research project or analysis.

Primary Data

Data collected firsthand for a specific research purpose, involving direct interaction with the study subjects through surveys, interviews, or experiments.