Behaviors That Deviate from the Norm Are

question 38

Multiple Choice

Behaviors that deviate from the norm are

• A) always seen as a disorder if they violate social norms.
• B) considered a disorder regardless of culture.
• C) typically seen as a disorder when they impair function.
• D) never judged on the basis of the person who does them.

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Definitions:

Micromarketing

A marketing strategy that targets a small, specific group of customers with tailored messages and offers.

Undifferentiated

In marketing, this refers to a strategy where a company chooses not to segment the market but rather targets the whole market with one product or service.

Differentiated Targeting Strategy

A strategy through which a firm targets several market segments with a different offering for each.

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.