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In an experiment by Kolb, Gibb, and Gorny (2003) , animals of varying ages were placed in complex environments. Their findings suggest that
Private-label Brand
Products manufactured by one company but sold under another company's brand, typically a retailer’s brand.
Individual Brand
refers to a branding strategy where each product in a portfolio is given its own unique brand name and identity, distinguishing it from others within the same company.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
Core Brand
The central, defining elements of a brand that shapes its identity and perception among consumers.
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