The Reason That Researchers Cannot Allow Participants to Decide Whether

question 85

Multiple Choice

The reason that researchers cannot allow participants to decide whether to be in the control or treatment group is that this procedure may result in differences between the treatment and control group participants that

• A) have nothing to do with the independent variable.
• B) are a direct result of the independent variable.
• C) have nothing to do with the dependent variable.
• D) are a direct result of the dependent variable.

---

Definitions:

Customer Relationship Marketing

A strategic approach focusing on cultivating long-term, engaging relationships with customers to foster loyalty and repeat business.

Account Penetration

A sales and marketing strategy aimed at increasing the depth and range of products or services sold to an existing customer account.

Partnering/Consultative Selling

A sales approach where the salesperson acts as a partner, focusing on understanding and meeting the customer's needs rather than just selling products.

Relationship Selling

A sales approach focused on building long-term customer relationships rather than just making immediate sales.