According to Erikson, the Principal Function of the Ego Is

question 40

Multiple Choice

According to Erikson, the principal function of the ego is to

• A) keep unacceptable material out of awareness.
• B) establish and maintain a sense of identity.
• C) guide the development of personality through the stages of development.
• D) balance the needs of the individual against the needs of society.

---

Definitions:

Global Market Entry

The strategy and methods used by enterprises to start selling goods or services to customers in international markets.

TATA Starbucks

A joint venture between Tata Global Beverages and Starbucks Corporation, bringing the Starbucks coffee experience to India.

Product Extension

A strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Global Markets

The worldwide marketplace where goods, services, and financial instruments are traded across national borders.