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At first, DBS was conceived to serve audiences in rural locations.
Competitive Advantage
A unique attribute or combination of attributes that allows a company to outperform its competitors, adding value to its products or services in the market.
Competitive Advantage
A situation where a company has an edge over its competitors, allowing it to generate greater sales or margins and retain more customers.
Brand Recognition
The extent to which a consumer can correctly identify a brand through its attributes and visuals, distinguishing it from competitors.
Core Values
Fundamental beliefs or guiding principles that shape an organization's culture and decision-making, influencing how it conducts business and interacts with stakeholders.
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