The Statistic Used to Compare the Relative Cost of Advertising

question 19

Multiple Choice

The statistic used to compare the relative cost of advertising on various stations and other media is the

• A)GRP.
• B)TRP.
• C)grid.
• D)CPM.
• E)ROS.

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Definitions:

Text Boxes

Input fields in a user interface that allow users to enter or edit text information.

Command Buttons

User interface elements that trigger actions when clicked, often found in forms and applications.

External Files

Files that are not part of the current database or application but are accessed and used by it, such as images, documents, or data files.

Access Database

A system for managing databases from Microsoft, blending the Microsoft Jet Database Engine's relational features with a graphical interface and tools for creating software.