The Advantage of Using CPM Is That It

question 57

Multiple Choice

The advantage of using CPM is that it

• A)allows advertisers to compare costs among stations or different media.
• B)reduces zipping and zapping.
• C)allows broadcasters to charge advertisers more when audiences exceed promised levels.
• D)allows for spot packaging for preferred advertisers.
• E)allows advertisers to divide station time into specific dayparts.

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Definitions:

Rate of Return

The net gain or loss on an investment over a specified time period, expressed as a percentage of the investment's initial cost.

Short 1,000 Shares

The act of selling 1,000 shares of a stock that the seller does not own, with the expectation of buying them back at a lower price for a profit.

Repurchase

The act of a company buying back its own shares from the marketplace, which can affect the stock price and shareholder equity.