Upon Obtaining This Provision, a Station Gets the Sole Right

question 13

Multiple Choice

Upon obtaining this provision, a station gets the sole right to show a product within the buyer's own broadcast market for the term of the deal.

• A)Exclusive broadcast rights
• B)First-run syndication rights
• C)Prime-time access rights
• D)Fin/syn rights
• E)Off-network rights

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Definitions:

Cognitive Perspective

A psychological approach that focuses on how mental processes such as perception, memory, and problem-solving work and how they influence behavior.

Behavioral Perspective

An approach to psychology that focuses on observable behaviors and the ways in which they are learned.

Observable Responses

Measurable actions or reactions of an organism in response to external or internal stimuli.

Conscious Processes

Mental activities of which an individual is aware, involving perception, thinking, and remembering.