Network Television Programmers Value Sports Programs Primarily Because

question 63

Multiple Choice

Network television programmers value sports programs primarily because

• A)they target the hard-to-reach middle-class male audience.
• B)they fill the need for weekend programming.
• C)of their low cost.
• D)of their ability to entice lucrative advertising.
• E)the programs are predictable.

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Definitions:

Objective-And-Task Method

A promotion-mix budgeting strategy in which a firm defines specific objectives, determines the tasks required to achieve those objectives, and then estimates how much each task will cost.

Bottom-Up Approach

A strategy that begins at the operational or grassroots level, progressing up through the hierarchy based on feedback and results from initial stages.

Specific Objectives

Well-defined, quantifiable goals set by a business or organization aimed at achieving particular outcomes or benchmarks.

Crisis Management

The identification of a threat to an organization and its stakeholders, and the methods used by the organization to deal with it.