If a Television Programmer Wants to Know How He or She

question 13

Multiple Choice

If a television programmer wants to know how he or she is doing against the competition, he or she would assess the program's

• A)HUT.
• B)sample.
• C)share.
• D)PUR.
• E)cume.

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Definitions:

Increase Attraction

Strategies or behaviors aimed at enhancing how appealing or desirable one person finds another.

Physical Contact

The act of touching or being in close proximity to another person, which can communicate nonverbal messages or establish connection.

Initiate a Relationship

The act of beginning or establishing a connection or rapport with someone.

Skills and Strategies

Abilities and carefully designed plans or methods aimed at achieving a specific goal.