The Greatest Abusers of the Current Ratings System Are

question 30

Multiple Choice

The greatest abusers of the current ratings system are

• A)advertisers, who insist on quantitative rather than qualitative data.
• B)audience members who, when chosen to be part of a ratings sample, alter their viewing and listening habits.
• C)advertisers, networks, and stations, which treat figures as precise measurements rather than as estimates.
• D)ratings services, which ignore sampling error when preparing data.
• E)programmers, who insist on qualitative rather than quantitative data.

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Definitions:

Fulfillment

The achievement of something desired, promised, or predicted, leading to satisfaction or happiness.

Self-Fulfilling Prophecy

The phenomenon where an individual's expectations about another person or situation cause that expectation to become a reality.

Rudely

In a manner that is impolite, discourteous, or lacking in social graces.

GRIT

in psychology, passion and perseverance in the pursuit of long-term goals