The Term "Hyping," When Applied to Broadcast Ratings, Means That

question 22

Multiple Choice

The term "hyping," when applied to broadcast ratings, means that

• A)someone deliberately manipulates ratings data.
• B)data favorable to client stations are used and unfavorable data are discarded.
• C)devious statistical methods are used to inflate the true figures.
• D)inaccurate data are entered into the ratings mix.
• E)special contests and/or atypical programs are aired by the station being measured.

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Definitions:

Cost Method

An accounting method used to value investments, where the investment is recorded at cost and adjustments are made for dividends received or additional investments made.

Significant Influence

The power to participate in the financial and operating policy decisions of an investee but not control those policies.

Cost Method

An accounting method used to value an investment, based on the cost to acquire the asset, without recognizing post-purchase market changes.

Dividends

Payments made by a corporation to its shareholder members, usually derived from profits.