Viewer Diaries for Daily Ratings

question 9

Multiple Choice

Viewer diaries for daily ratings

• A)provide a problem-free method of data collection.
• B)have a few problems, but nothing that affects the validity of the sample.
• C)have problems due to distorted reporting and diary fatigue.
• D)have major problems due to theft, hyping, and expense.
• E)are as reliable as telephone coincidentals yet less expensive.

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Definitions:

Sternocleidomastoid

A prominent neck muscle stretching from the sternum and clavicle to the mastoid process behind the ear, pivotal in rotating and flexing the head.

Biceps Brachii

A large muscle in the upper arm that turns the hand to face palm up and flexes the arm and forearm.

Brachialis

A muscle in the upper arm that flexes the elbow, located underneath the biceps.

Triceps Brachii

A major muscle of the upper arm responsible for extension of the elbow.