The Term "Hyping," When Applied to Broadcast Ratings, Means That

question 22

Multiple Choice

The term "hyping," when applied to broadcast ratings, means that

• A)someone deliberately manipulates ratings data.
• B)data favorable to client stations are used and unfavorable data are discarded.
• C)devious statistical methods are used to inflate the true figures.
• D)inaccurate data are entered into the ratings mix.
• E)special contests and/or atypical programs are aired by the station being measured.

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Definitions:

Probability Density

A function that describes the relative likelihood for a random variable to take on a given value, primarily used in continuous probability distributions.

Random Variable

A variable that takes on a range of values determined by a random phenomenon, and it's described by its probability distribution.

Probability Density

A mathematical function that specifies the likelihood of a continuous variable taking on a particular value, critical in the context of continuous probability distributions.

Uniform Distribution

A type of probability distribution where all outcomes are equally likely to occur within a certain range.