Media Consumers Pay Attention to Communication That Fits Their Established

question 7

Multiple Choice

Media consumers pay attention to communication that fits their established opinions and attitudes but ignore messages that challenge or contradict that mind-set.This reinforcement of existing views is known as

• A)boomerang effect.
• B)glow and flow.
• C)minimal effects.
• D)selective exposure.
• E)accommodation theory.

---

Definitions:

Tax Incentives

Financial discounts or benefits offered by governments to encourage certain behaviors or investments, reducing the tax liability for businesses or individuals.

Installment Purchase

A method of buying goods through a series of payments over time, where the buyer gains possession of the item immediately but pays for it in periodic installments.

Authorized Shares

The maximum number of shares that a corporation is legally allowed to issue, as specified in its articles of incorporation.