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Media Consumers Pay Attention to Communication That Fits Their Established

question 7

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Media consumers pay attention to communication that fits their established opinions and attitudes but ignore messages that challenge or contradict that mind-set.This reinforcement of existing views is known as


Definitions:

Commitment

The state or quality of being dedicated to a cause, activity, or relationship.

Coherent Conception

A clear and logically connected idea or understanding of a complex aspect or entity.

Solidly Committed

A state of being deeply dedicated or obliged to a person, cause, or plan of action.

Values and Beliefs

Core principles or standards that guide behavior and perspectives on what is important in life.

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