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Table 3-1
-Refer to Table 3-1.What is the opportunity cost of 1 kg of potatoes for the farmer?
Marketing Mix
The blend of product, price, place, and promotion strategies used by a business to achieve its marketing goals.
Service Marketers
Professionals specializing in marketing services as opposed to tangible products, focusing on strategies that highlight the unique aspects of services such as intangibility, variability, inseparability, and perishability.
Properties
Assets owned by an individual or organization, including real estate, intellectual property, and physical goods.
Purchase Decision
The process that leads a consumer from recognizing a need or desire, to evaluating options, and finally to buying a product or service.
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