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Externalization Is The

question 18

Multiple Choice

Externalization is the:


Definitions:

Branded House Strategy

A branding strategy where a company uses one overarching brand across all its products and services, providing a consistent identity.

Cross Sell

Cross sell is a marketing strategy where a seller encourages the customer to purchase additional, complementary items or services in conjunction with their primary purchase.

House Of Brands Strategy

A branding approach where a company manages a portfolio of distinct and separate brands under one overarching corporate entity, each targeting different market segments.

Cross Sell

The practice of selling additional products or services to an existing customer.

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