The Contact Hypothesis Emphasizes: the Less Experience People from Different

question 22

Multiple Choice

The Contact Hypothesis emphasizes: The less experience people from different groups have with one another, the more likely are members of the dominant group to display:

• A) sympathy for members of subordinate groups.
• B) prejudice and discrimination toward members of subordinate groups.
• C) good will toward members of subordinate groups.
• D) curiosity about members of subordinate groups.
• E) fear of members of subordinate groups.

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Definitions:

Ad Copy

The text or written content in an advertising message that aims to inform and persuade potential customers about a product or service.

Panel Of Consumers

A selected group of customers who provide continuous feedback on products, services, or marketing strategies over time.

Jury Tests

Research methods involving groups of people who evaluate a product, service, concept, or advertising campaign before it is launched to the public.

Advertising Strategies

Planned approaches used by businesses to communicate with consumers, promote products, and achieve marketing objectives.