Examlex
Social capital refers to the relationships one has with others located in specific areas of the class structure; these relationships provide connections to the larger society and possibly opportunities for success.
Cognitive Dissonance
A psychological state of having inconsistent thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude changes.
Sense of Consistency
The drive or need for individuals to ensure their beliefs, attitudes, and behaviors are coherent and aligned to avoid cognitive dissonance.
Psychological Price
Pricing strategy that leverages consumer psychology, often using pricing just below a whole number (e.g., $1.99) to increase appeal.
Low Involvement
A type of consumer behavior characterized by minimal effort and consideration during the purchase process, typically associated with routine, inexpensive, and low-risk products.
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