Examlex
The norms of science direct researchers to try to report findings without regard to their motives for undertaking the study and they require researchers to use the most systematic evidence available and to make logical deductions.
Subliminal Messages
Messages that are designed to pass below the normal limits of perception, often used in marketing to influence consumer behavior without their conscious awareness.
Sociocultural
Relating to the combination of social and cultural factors that influence an individual's behavior and attitudes.
Psychological
Pertaining to the mind or mental processes and how they affect behavior and well-being.
Perceived Risk
The consumer's subjective assessment of the potential negative outcomes of purchasing a product or service.
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