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A Subcontractor Often Will Not Be Paid Until the General

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A Subcontractor often will not be paid until the General Contractor is paid based on


Definitions:

Distribution Channels

The pathways through which a product or service is delivered from the producer to the end consumer.

Market Segmentation

The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.

Brand Positioning

The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.

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