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Sources of primary data include the organization itself, the environment, and the distribution channel.
Net Sales
Revenue from goods or services sold minus returns, allowances, and discounts.
Return On Equity (ROE)
A measure of financial performance, calculated by dividing net income by shareholder equity, indicating how well a company uses investments to generate earnings growth.
Interest Expense
The cost incurred by an entity for borrowed funds over a period, typically noted on the income statement.
Income Taxes
Taxes imposed by the government on the income earned by individuals and businesses within its jurisdiction.
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