Focus Groups Can Be Used to Accomplish All of the Following

question 26

Multiple Choice

Focus groups can be used to accomplish all of the following goals of exploratory research except

• A) generate new ideas or hypotheses
• B) clarify concepts, actions, or terms used by consumers
• C) prioritize issues for further investigation
• D) describe the relationship of consumers' AIO measures to their behavior

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Definitions:

Information-processing Style

Describes an individual's preferred method of gathering, analyzing, and interpreting information to make decisions.

Logical

Pertaining to the formal principles of reasoning, characterized by clear and consistent thought processes guided by rules of valid inference.

Intuitive

Pertaining to using or based on what one feels to be true even without conscious reasoning; instinctive.

Programmed Decisions

Decision-making processes that are routine and repetitive, often automated or guided by established policies and procedures.