Advantages of Conducting Focus Groups After Doing Descriptive Research Include

question 108

Multiple Choice

Advantages of conducting focus groups after doing descriptive research include all of the following except

• A) you already understand why consumers act as they do
• B) managers are not as likely to be unduly influenced by anomalous responses
• C) descriptive data will usually reveal information that cannot easily be explained with existing knowledge of consumers
• D) the descriptive data allows the researcher to better screen focus group respondents

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Definitions:

Oedipus Rex

A tragedy by the ancient Greek playwright Sophocles that tells the story of Oedipus, a man who inadvertently fulfills a prophecy that he would kill his father and marry his mother.

Aristotle

Ancient Greek philosopher and polymath, a student of Plato and teacher of Alexander the Great, whose works covered various subjects including physics, metaphysics, poetry, theater, music, logic, rhetoric, politics, government, ethics, biology, and zoology.

Dionysian

Nietzsche’s term for the irrational, energetic principle within art, manifest particularly in music.

Aesthetic Experience

Involves the appreciation of beauty or an artwork through the senses, causing an emotional or intellectual response based on the principles of aesthetic judgment.