Behavior Refer to

question 40

Multiple Choice

Behavior refer to

• A) the anticipated future behavior of individuals
• B) a person's feelings, convictions, or beliefs about an object, idea or individual
• C) the inner state that directs a person's behavior toward a goal
• D) the actual action taken by an individual

Appreciate the role of corporate blogs and public relations in forming customer communities and company-customer relationships.

Analyze the elements of IMC strategies based on consumer perspective and marketing communication objectives.

Understand the importance and methods of measuring IMC results such as reach, frequency, and the effectiveness of advertisements.

Learn the methods for establishing IMC budgets and the factors influencing budget decisions.

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Definitions:

White-Collar Crime

Nonviolent crime committed by individuals or corporations to obtain a personal or business advantage.

Illegal Act

An action that is forbidden by law, regulation, or statute, leading to legal penalties if committed.

Business Advantage

An edge or benefit that one company has over its competitors, leading to greater sales or profits.

Embezzlement

The fraudulent appropriation of money or other property by a person to whom the money or property has been entrusted.