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Discrete variables are those that can be identified, separated into entities, and counted.
Frequent-Flyer Miles
Loyalty program points awarded by airlines to passengers who travel with them, which can be redeemed for flight discounts, upgrades, or other rewards.
Noncompensatory Decision
A decision-making process in which options are evaluated in a way that one attribute cannot make up for a disadvantage in another.
Compensatory Decision
A decision-making process where the consumer evaluates the positive and negative attributes of each alternative and makes a trade-off to arrive at a decision.
Unrealistically High
describes a level or amount that exceeds practical possibilities or reasonable expectations, often in context to prices or goals.
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