The Reasons a Researcher Might See a Difference Between the Measured

question 27

Multiple Choice

The reasons a researcher might see a difference between the measured value of a variable and the true value of the variable include all of the following except

• A) short-term characteristics of the respondent such as mood, health, stress, and fatigue
• B) situations factors in the environment
• C) measuring instrument factors such as difficulty level of questions being used
• D) error in selecting the sample

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Definitions:

Primacy Effect

A cognitive bias that results in a person recalling information presented at the beginning of a list better than information in the middle or end.

Selective Attention

The cognitive process of focusing on a particular object, event, or process while ignoring others, in a limited capacity of awareness.

Contrast Effect

A cognitive bias where the difference between two things is exaggerated because they are compared directly to each other.

Perceptual Distortion

A cognitive bias that affects how one perceives reality, often leading to inaccuracies or misinterpretations.