Examlex
When the stakes are high and the costs of failure are very significant, test marketing may be the most unattractive options available.
Phobias
Persistent and irrational fears of specific objects, activities, or situations, leading to significant distress or impairment.
Drug Tolerance
A physiological state resulting from repeated use of a drug, characterized by a diminished effect of the drug at its original dose or the need for a higher dose to maintain effectiveness.
Premack Principle
A psychological principle stating that more probable behaviors will reinforce less probable behaviors, suggesting that if a person wants to perform a less desired activity, it can be motivated by the promise of a more desired activity.
Disequilibrium Principle
A concept in developmental psychology suggesting that cognitive growth occurs through processes of assimilation and accommodation, driven by experiences of imbalance or disequilibrium.
Q1: Advantages of Internet focus groups include all
Q38: An advantage of Internet surveys is they
Q41: A primary disadvantage of using personal interviewing
Q61: The research purpose should be declared before
Q66: Exploratory research is in search of clues
Q76: In terms of industrial customers, management style
Q83: At the present, one of the issues
Q90: Unstructured-undisguised questions provide for in-depth and accurate
Q94: The basic purpose of marketing research is
Q116: One of the disadvantages of laboratory experiments