Examlex
In descriptive research, the data collection is highly structured.
Multibranding
The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.
Target Markets
Particular segments of prospective customers that a business targets with its marketing strategies and actions.
Wholesaler
An individual or business entity that distributes products in bulk at reduced rates, primarily to retailers instead of selling them directly to end-users.
Multibranding
A marketing strategy that involves a company using two or more brands to offer the same or similar products within the same market.
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