Qualitative Research Is Defined as

question 59

Multiple Choice

Qualitative research is defined as

• A) a set of methods that are investigative in methodology, naturalistic in approach, and are dependent on description, observation, and categorization
• B) a formal, objective, systematic process in which numerical data are used to obtain information about the world
• C) a type of research conducted for a problem that has not been clearly defined
• D) a type of research that attempts to explain the relationship between two variables

---

Definitions:

Diffusion of Innovation Theory

A hypothesis detailing the manner, reason, and speed at which new innovations and technologies propagate across societies.

Psychological Traits

Characteristics of individuals that influence their behavior and attitudes.

New Product

A good or service that is recently developed, introduced, or brought to the market for the first time.

New-to-the-world Products

Products that represent a completely new market offering that has never been seen before, often introducing a groundbreaking innovation.