The Projective Technique of Anthropomorphicizing Involves Asking the Respondent to

question 68

Multiple Choice

The projective technique of anthropomorphicizing involves asking the respondent to

• A) describe what the product or service being researched would look like if it were a person
• B) enter words or phrases to complete a given sentence
• C) associate the music being played with one of the brands being evaluated
• D) arrange pictures to depict some issue of interest to the researcher

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Definitions:

Specialization

The process by which individuals, businesses, or countries focus on producing a narrow range of products or services to gain greater efficiencies.

Production Possibility Frontier

A curve depicting the maximum feasible combinations of two products that a society can produce with existing resources and technology.

Trade

The act of buying, selling, or exchanging goods and services between people, firms, or countries.

Trade

The exchange of goods and services between people or entities, often in the context of international markets.